Together, the logomark and type create a fresh and clean look. the oblique type is meant to be a subtle way of showing the innovation which PRO-LINE was built upon.
We live in an age of digital and print still and it was necessary for the type to conform to that. Digital mediums make use of Open Sans. Print mediums make use of the tried and true Helvetica. Each developed for the respective mediums.
The company logo was brought over from their vehicle wrap, designed by someone else. It only made sense that it be carried over to create a greater level of consistency.
A modern company needed a fresh color palette. The primary colors, mainly used in print and on vehicle wraps creates consistency. and the 3 colors used for digital make the companies images pop and stand out.
2017 marks PRO-LINE's 30th year in operation. A special banner to add to print ads, website, and more was a no brainer.
It can be tough to get the word out to your customers as to where you are online. There are so many outlets now that its tough to keep track, plus we don't have every social network or use every directory website. Promoting the places you are is a really great way to share with everyone where you are and hopefully gain some new customers.