Bucking the trend of san serifs for minimalism blogs, SF Kingston by Anthony James was used for both the name as well as banners and promotion. There is not specific typeface for copy.
Minimalism blogs are all the same, black and white. They all look the same and tend to say the exact same thing, too. So some bright, eye catching colors were used to create a modern, gradient. The same gradient is used in promotion and banner images.
Monograms are as simple as you get, but to add a pop and help stand out from the crowd, a gradient was added.
A streamlined approach to audience building. New Minimalism doesn't try to be everywhere. Only where an audience can be build and what fits with their format. Medium, Twitter, and Instagram.