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New Minimalism

A super streamlined minimalism blog. In place of overused stock photos it features beautiful gradients. Instead of the same reworded content as all the other minimalism blogs, this one is bold and innovative in what it talks about. Follow on Medium.

Typography

Typography

Bucking the trend of san serifs for minimalism blogs, SF Kingston by Anthony James was used for both the name as well as banners and promotion. There is not specific typeface for copy. 

Colorway

Colorway

Minimalism blogs are all the same, black and white. They all look the same and tend to say the exact same thing, too. So some bright, eye catching colors were used to create a modern, gradient. The same gradient is used in promotion and banner images.

Monogram

Monogram

Monograms are as simple as you get, but to add a pop and help stand out from the crowd, a gradient was added. 

Content

Content

A streamlined approach to audience building. New Minimalism doesn't try to be everywhere. Only where an audience can be build and what fits with their format. Medium, Twitter, and Instagram.